US-based REMAX Holdings Inc. has announced the global real estate company has entered into a definitive agreement under which real estate brokerage Real (The Real Brokerage Inc.) will acquire REMAX Holdings Inc.
The announcement came out of the US on 27 April 2026, with REMAX Holdings CEO Erik Carlson sharing that the agreement will combine the two companies, with the deal expected to be finalised later this year and to operate as Real REMAX Group.
REMAX Australia Managing Director Joel Davoren said that while the deal is yet to be finalised, there are no immediate or anticipated changes to REMAX Australia or the franchisees within the group.
“The most important thing to note is that REMAX Australia will continue as a brand and that the news from REMAX Holdings does not require rebranding,” he said.
“REMAX Australia has always operated very autonomously and independently, having built our own products, tools, training and systems to meet the needs of a very unique Australian real estate landscape.
“Australian real estate requires unique solutions, and we expect this to continue, with the possibility of potential benefits coming from some of the AI and technology-based solutions that Real is currently utilising overseas.
“Our focus remains on providing the best in market solutions for our REMAX Australia network.”
REMAX Holdings Inc is the parent company of franchisor REMAX LLC, which operates the global REMAX network. The new alignment will be led by Chairman and CEO Tamir Polig. Real – which operates in the US and Canada – and REMAX will continue to operate as separate brands.
REMAX Holdings CEO Erik Carlson said the agreement to combine the two complementary business models is an exciting one, adding, “It’s an amazing next step in the REMAX story, one with great promise for an even brighter future.”
Dave Liniger, REMAX Co-Founder and Chairman of the Board said it is an extraordinary day in the history of REMAX and he is “thrilled for what this transaction means for REMAX franchisees, agents and clients, as well as shareholders.”
“When Gail and I founded REMAX in 1973, we built a company for business-minded entrepreneurs with a customer-services mindset. For more than 50 years, REMAX has attracted trusted, productive professionals, shaped the real estate industry, and changed the lives of buyers and sellers around the world,” said Mr Liniger.
“To see the incredible momentum and strength of the REMAX brand today, I know now is the right time and Real is absolutely the right partner to move REMAX into the future. Gail and I look forward to watching REMAX enter its next chapter alongside Real.”
Real REMAX Group is expected to span more that 120 countries and include over 180,000 real estate professionals, creating one of the largest real estate networks in the world.
The REMAX Australia network woke to the news directly from REMAX Australia Managing Director, Joel Davoren, who shared that leadership’s commitment to brokers and agents remained the same and that it was very much business as usual for the network.
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Media Contact:
Joel Davoren, Managing Director, REMAX Australia M +61 411 435 505
Jennfier Kent, Public Relations, REMAX Australia, M +61 434 045 046
About REMAX: From a single office that opened in 1973 in Denver, Colorado, REMAX® has grown into a global real estate network comprised of more than 145,000 agents, in over 8,500 offices and a presence in more than 120 countries and territories. Its entrepreneurial culture affords its agents and franchisees the flexibility to operate their businesses with great independence.
